(IB73) Media Planning Executive

£35,000.00 Per Annum

Marketing Media Planning Executive

Our client, a leading Global Fintech / Payments group, have a newly created role for an experienced Marketing professional.

This role will involve managing the planning, production, monitoring and measurement of digital and offline advertising campaigns in trade media publications.

Working closely with the Head of Performance Marketing, you will be liaising with media partners to promote their brand, as well as its latest content, products or events via the most suited channels.

Key Responsibilities:

Develop a deep understanding of propositions, products and target audiences in order to tailor media campaigns to the right audiences
Liaise with the Head of Performance Marketing to align with the business’ targeting and positioning strategy
Liaise with media partners to identify the best-value and most suitable advertising opportunities
Liaise with content, event and propositions teams in order to determine which content to promote at any given time
Maintain a detailed advert production schedule and brief the design team in a timely manner
Ensure the smooth-running of the production process, with particular responsibility for the accurate setting of copy, design and artwork
Track and measure the effectiveness of media campaigns and report on performance and learnings
Monitor competitor activity and report on it

Key Requirements:

You will be a marketing graduate with a couple of years' experience within a marketing role
Excellent attention to detail
Strong copywriting skills
Strong administrative and organisational skills
Proactive, enthusiastic and with the ability to multitask
Good knowledge of Google Analytics